Timişoara, April 10th 2008 - X3 Studios launches the website for the Bolero Dance Club, as part of a complex pro-bono project, which included defining and sustaining the dance club’s image strategy over a longer period of time.
Bolero is the most popular dance sport club from Timişoara, with over 17 years of activity, and winner of many national and international awards and competitions.
After creating their logo, identity package and other marketing and promotional materials, the website, www.bolerodance.ro, became the normal step to take. Bolero is a pro-bono project that is very dear to us, and was born from our desire to help the club gain the recognition that they so much deserve. We created an interactive visual experience where information is accompanied by the rhythm and passion of Latin dance - said Ştefan Szakal, Creative Director at X3 Studios.
The project included creating a logo, both suggestive and memorable, creating the identity materials as part of the marketing strategy, and creating the online presence that would give the club a communication channel with all of those who feel passionate about dance. The chosen design has attitude and suggests motion as well as true passion for the dance with the same name.
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About Bolero Dance: The dance sport club Bolero was started by Mioara Dan back in 1991 in Timişoara, Romania. Up to the present moment Bolero achieved multiple awards due to its remarkable coaches. For more details please visit www.bolerodance.ro
